Question
How might AI reduce the manual research involved in turning a campaign brief into a defensible media shortlist?
Context
Why this mattered
A team-built Qloo LLM Hackathon project for marketing professionals. The product combines audience personas, partner discovery, ranking, scenario modeling, and presentation export.
Approach
From ambiguity to evidence
Mapped the campaign-planning workflow from brief intake through recommendation.
Shaped product flows for audience personas, podcast discovery, ranking, and scenario comparison.
Designed the UX direction and worked with my husband as the application was built and deployed.
Findings
What the analysis surfaced
Workflow automation is most useful when ranking criteria remain visible to the analyst.
A connected brief-to-shortlist flow reduces context switching across research tools.
Export-ready recommendations help bridge analysis and stakeholder presentation.
Contribution
What I owned
Product and UX designer; shaped the workflow, feature definition, and interface while partnering with my husband on implementation.